After 34 years in Harvard Square, Tsoi/Kobus & Associates moved to downtown Boston. As part of this move, the architecture firm rebranded itself as Tsoi Kobus Design, a shift meant to better encompass who they are and what they do. The rebrand moves away from more traditional graphic elements, such as a serif monogram logo, in favor of geometric sans serifs and clean lines while also creating a more cohesive visual voice.
Role: Lead designer for overall rebranding, consulting designer for website redesign