
A-to-B
Branding, Print Collateral, Website Design
As part of my final portfolio, I concepted and developed a visual identity system for A-to-B, a non-profit organization promoting urban transportation policy and planning that is driven by data, creativity, and empathy. The design uses the white space between elements to give the system a map-like feel. The connected lines and dots motif throughout is inspired by public transportation signage and emphasizes the inherent interconnectedness of city dwellers.














Role: Completed as a student at MassArt